Tuesday 23 September 2014

Stereotypes and Analysis


Stereotypes

Stereotypes are widely circulated ideas or assumptions about particular groups. Although stereotypes are often seen as a derogatory term not all stereotypes are used to invoke a negative image.

Stereotype - a widely held but fixed and oversimplified image or idea of a particular type of person or thing:

 

Archetype - a very typical example of a certain person or thing:

 

Denotation – observations, what is seen in the picture

 

Connotation- what can be inferred from the picture; the suggested meaning

 

Mode of Address – how a medium treated by its audience/how it treats its audience

 

Stereotyping can be seen similarly on a more basic, subconscious level:

  • Appearance
  • Behavior
  • Fits the medium (visual shortcut)
  • Real vs. imaginary
     

Angelina Jolie

Bright lighting allows for Angelina Jolie to look friendly and inviting as opposed to the negative image we see if a character is placed in shadow.

Make-up is applied to make her seem more attractive

Direct mode of address engages the viewer

Fashionable hat’s color contrasts with the face of Angelina, allowing her to “pop out”

Close up shot.

Brad Pitt

No direct mode of address, suggests disinterest in the viewer  

 Medium-close up shot

Sunglasses, cigar, spikey hair enforced a stereotypical “cool” image

“Brad Pitt” typography is large and bold – suggesting importance

No curves suggests ruggedness and masculinity

Background is a lake, this connotes relaxation  

 

 


 

Thom Yorke – Radiohead/Atoms for Peace

Indirect mode of address suggests disinterest and mysterious enigma

Black old-fashioned shirt contrasts with white background, making Thom stand out more, implying importance

Messy hair, beard and untidy shirt connote wildness. Thom does not seem to care about his appearance.

Bright lighting contrasts with the dark clothes and grey background to create a sense of "murkiness" and dirty appearance.
Mid close up shot - feels like viewer is at conversation level with him with contrasts with the indirect mode of address


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