Stereotypes
Stereotypes are widely circulated ideas or assumptions about
particular groups. Although stereotypes are often seen as a derogatory term not
all stereotypes are used to invoke a negative image.
Stereotype - a widely held but fixed and oversimplified image or idea of a particular
type of person or thing:
Archetype - a
very typical example of a certain person or thing:
Denotation – observations, what is seen in the picture
Connotation- what can be inferred from the picture; the suggested meaning
Mode of Address – how a medium treated by its
audience/how it treats its audience
Stereotyping can
be seen similarly on a more basic, subconscious level:
- Appearance
- Behavior
- Fits the medium (visual shortcut)
- Real vs. imaginary
Angelina Jolie
Bright lighting
allows for Angelina Jolie to look friendly and inviting as opposed to the
negative image we see if a character is placed in shadow.
Make-up is
applied to make her seem more attractive
Direct mode of
address engages the viewer
Fashionable hat’s
color contrasts with the face of Angelina, allowing her to “pop out”
Close up shot.
Brad Pitt
No direct mode of
address, suggests disinterest in the viewer
Medium-close up shot
Sunglasses, cigar,
spikey hair enforced a stereotypical “cool” image
“Brad Pitt” typography
is large and bold – suggesting importance
No curves
suggests ruggedness and masculinity
Background is a
lake, this connotes relaxation
Thom Yorke – Radiohead/Atoms for Peace
Indirect mode of
address suggests disinterest and mysterious enigma
Black old-fashioned
shirt contrasts with white background, making Thom stand out more, implying
importance
Messy hair, beard
and untidy shirt connote wildness. Thom does not seem to care about his appearance.
Bright lighting contrasts with the dark clothes and grey background to create a sense of "murkiness" and dirty appearance.
Mid close up shot - feels like viewer is at conversation level with him with contrasts with the indirect mode of address
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